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From Mailchimp to SendFox to Flodesk: Why I Switched


July 30, 2021

I’ve been using email marketing software since 2003 when I was one of the first beta testers for Constant Contact. Yep, you read that correctly: 2003!

So, suffice it to say, I’ve used just about every software out there: Constant Contact, Mailchimp, SendFox, Finalsite e-Notify, HubSpot, and, of course, e-newsletters through Outlook and Gmail. I like to keep expenses lean and processes efficient, and although I’ve gone back and forth with multiple providers, I keep coming back to (and am now staying with) Flodesk for two of my company’s divisions (Comms Mom and the School Comms Lab).

Email newsletter software comparison between Flodesk and Mailchimp


What, exactly, is Flodesk?

Flodesk is a new(ish) email marketing provider that was built for creators, by creators. In my opinion, the templates are gorgeous, the funnels are insanely easy to set up and it gives me quick options to set up pop-up forms for my website or landing pages for lead magnets.


Why Flodesk over other providers?

My agency, Holdsworth Communications, handles PR, marketing, branding and enrollment management for schools and universities and I cannot even begin to tell you how many clients’ accounts I got locked out of on Mailchimp! So, I personally migrated my Comms Moms email list to SendFox from Mailchimp which ended up being a slight disaster.

First, my email lists somehow got jumbled and, in SendFox, you can’t outright delete lists, you archive them. Which sounds fine and dandy, but when you all of a sudden have dozens of lists and can’t get rid of old ones, it gets cluttered.

With fewer bells and whistles, I was hoping that I could get my emails out to my audience efficiently, but SendFox uses a “smart” optimization tool. Although this seems like it should be a great tool (especially for those of us who aren’t into spamming our audiences), it’s beyond frustrating. Why? Well, after importing my lists, it deemed only about 33% to be good emails so only a third of my list received the initial email. When I tried to send another monthly update, only four people out of 1,000+ who were on one of my segmented lists received the message…FOUR! Why? I’ll never know because customer service hasn’t given me a clear answer so the next day, I went to Flodesk.


Highlights of Flodesk

With Flodesk, there’s one monthly price ($19/month with my referral link) and, unlike its competitors, you get unlimited subscribers. Meaning, as you build your business and your email lists, your charges don’t all of a sudden jump to hundreds of dollars per month! Whether you’re looking to start a small newsletter or build an email marketing empire, you pay the same monthly price.

Here are some additional highlights:

  • Creative freedom: For the first time ever in email marketing, you can use custom fonts and image collages. Yes, please! I also sometimes choose to build my emails in Canva and then just insert them into Flodesk, which you can do SO easily.
  • Click-and-drag email builder: Want to look like you have an entire marketing team crafting and coding your every email? Look no further! Flodesk puts the power of a professional designer in your pocket. Its click-and-drag email builder makes it easier than ever to create beautifully branded emails (no coding required).
  • Templates designed to convert: To get you started, Flodesk has a library of gorgeous templates to help you welcome, nurture and convert subscribers into customers. A few clicks and the templates transform to match your brand’s unique look and feel.
  • Instagram galleries: Want an easy way to connect email subscribers with the incredible content you’re sharing on social? Flodesk has you covered. Easily integrate your Instagram account into outgoing emails to showcase your most recent posts. Create a horizontal gallery or a pin-board style collage in seconds.
  • No more tag confusion: This is a BIG one for me because, with Flodesk, you can forget about all the stress that comes from tagging. No more duplicate tags or thinking about it too late—it does all of the tagging for you! You can see which of your subscribers are most engaged, what they signed up for, what they clicked on and you have full segmentation capabilities. And check out the snapshot below from my School Comms Lab Flodesk account: it’s so clean and you can select the colors for your segments if you’d like.
  • Support: No offense, but Mailchimp’s support is non-existent and SendFox’s was not helpful at all. I had issues with SEVERAL clients’ workflows in Mailchimp and could never get anyone to respond to messages, tickets or tweets. Essentially, everything I created for them in terms of funnels and templates was lost in cyberspace because no one could get into the accounts.
  • Forms: Flodesk has a variety of gorgeous form designs, both inline and pop-up, that you can easily integrate into your website with a simple copy-and-paste header code.



Next steps

Yes, I’m an affiliate of Flodesk, but if you know me, I only promote products and services that I absolutely love, use myself and spend my own money on. Flodesk is regularly $38/month and includes unlimited contacts, unlimited email lists, unlimited forms, unlimited workflows/funnels, phenomenal metrics and gorgeous designs. As an affiliate, I earn a flat $19 for every new sign-up, but with a referral link, you get 50% off the monthly cost for the life of your subscription…so, all of this for only $19/month

Trust me: I once made the mistake of trying to move to “free” and “low-cost” alternatives for my email service and the amount of time and frustration equated to more than $2,000 of billable time–I’m not kidding! So, do yourself a favor and try it out for free (a free trial and then $19/month afterward, but you don’t have to enter your CC info upfront) by clicking here.

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