“As a mother, recognize that you can be and achieve your dreams at the same time. Traditionally, we are taught as women that our lives and dreams end once we become mothers and it’s just not the case. It’s all about the balance of work and life, your dreams still matter and your aspirations are still valid. You can be both an amazing mother and an amazing career professional, find your balance.”
NAME: Brandi Sims
JOB TITLE: Founder and CEO, Brandinc PR
YEARS WORKING IN COMMUNICATIONS: 13+
CHILDREN: Obrié, 8, and Oscar, 5
I got my start working in PR very early on at 18 back in 2008 through local nonprofits and a financial institution. I was able to achieve experience by going to school and concurrently working internships. From an educational perspective, I had earned my Bachelor of Arts in Communications with a public relations cognate in 2012 from Cameron University then followed with my MBA in 2018 from Liberty University.
Within those years, as I transitioned from being a student to a working professional, I was also becoming a wife and mother. My husband was a Navy serviceman. Between military PCSing on both coasts, I worked for large cosmetic brands Lancome, Tarte and Mally Beauty before eventually landing at a public relations agency specializing in celebrity talent in 2018. There I shifted from covering local organizations to state and national public figures and businesses. Over the years, I continued to support nonprofit organizations as well as professional groups focusing on public relations and communications work.
Currently, I serve on the board of the Public Relations Society of America Entertainment and Sports Executive Committee, Oklahoma Women’s Coalition and Salvation Army Women’s Auxiliary. Following the start up of Brandinc PR, I developed a remote internship program and have featured students from the University of Alabama, California State University and Seton Hall University. This past year, I introduced a voter registration drive to promote education, an entrepreneurial virtual series highlighting steps for marketing and building a business and spoke to countless groups about the importance of shaping your narrative through public relations.
When I am not working with clients and educating on the public relations field, I am working on my Doctorate in Strategic Communications at my alma mater, Liberty University, which I expect to earn in 2023.
FAVORITE CAREER ACCOMPLISHMENTS:
My best accomplishment would be starting my own PR agency, Brandinc PR. I have great pride in the work we produce and will do in the future. It took several years of experience and education to build that confidence to say I was ready to branch off and start my own PR agency. Even now, after our first year, I am still in awe that I am actually living my dream and thriving within it.
DID YOUR CAREER GOALS OR OUTLOOK CHANGE WHEN YOU HAD A CHILD? IF SO, HOW?
Absolutely. My career goals and outlook completely changed once I had children, and for the better. There was a time I felt that I must immerse myself in business to build a better life for my family, even at the expense of my mental and emotional health. With an amazing support system and mentors to help guide me, I learned that I could have a successful business and balanced home life without sacrificing my wellness. In the past, working 60+ hours a week for companies and individuals who didn’t appreciate my value was to be expected. But now, having started my own business and thriving in it, I’ve never felt more fulfilled both at home and within my workplace. To be able to passionately contribute to client success, be present in my family‘s lives and be healthy in all aspects, has been incredibly rewarding.
WHAT DO YOU LOVE ABOUT WORKING IN COMMUNICATIONS AND WHY DO YOU THINK IT IS A GREAT INDUSTRY FOR MOMS?
What I have always loved about working in communications is the ability to shape narratives and create stories. It really speaks to the creativity of the communicator as well as the ability to adapt that language based upon the messenger. I believe it’s a great industry for moms because it allows you to be flexible and adaptable to any and every area. Writers and storytellers are always needed in this profession. And it’s one of the few that can be done virtually anywhere.
WHAT DO YOU DISLIKE ABOUT WORKING IN THE INDUSTRY, AS IT RELATES TO MOMS?
For PR specifically, I would say the sense of urgency related to every aspect of working in the industry. Publicists operate very much like journalists; the need for news or “newness” is always like a ticking time bomb. The pressure of constantly creating something new or producing something new can be both stressful and intimidating. It’s very important for PR professionals, early on, to get organized and facilitate a schedule that allows a balance between work and life.
WHAT ARE YOUR BEST PIECES OF ADVICE FOR MOMS WORKING IN COMMUNICATIONS?
- Always be willing to learn. Learning has no age limit and we can all benefit from new information being shared that can be beneficial in both our personal and professional lives.
- As a mother, recognize that you can be and achieve your dreams at the same time. Traditionally we are taught as women that our lives and dreams end once we become mothers and it’s just not the case. It’s all about the balance of work and life, your dreams still matter and your aspirations are still valid. You can be both an amazing mother and an amazing career professional, find your balance.
WHAT ARE SOME OF YOUR FAVORITE THINGS TO DO AS A FAMILY?
Some of our favorite things to do as a family include watching movies and playing video games. Movies generally consist of Disney classics and new releases that we can all enjoy. Both my husband and I were gamers as children so it’s very refreshing to see that many of the old games are coming back and now our kids are enjoying them just as much as we did. We love to play group games, whether it be board games or electronic games, anything to get us active and engaging with one another.
Would you like to learn more about Brandi’s internship program or brand partnerships? Visit her site at www.brandincpr.com.