Honing in on your niche audience will bring you more traffic, more engagement and more sales, and it will also help you write faster and easier. Learn how.

I’m not sure what led to my desire to see the world. Perhaps it was because I was fascinated with my paternal grandparents’ stories of where they grew up (Ukraine and Poland). Maybe it was because my hometown was very diverse with many of my friends being first- or second-generation Canadians. Regardless, although my family […]

It’s an unprecedented time in our lives right now. I mean, who (other than medical and public health experts) could have predicted a global pandemic that is crippling economies as we sit by, helpless? I heard of so many people I know losing their jobs or their loved ones losing their jobs that I wanted […]

NOTE: This post is an altered version of an article I wrote for the international magazine, CASE Currents, which was published in December 2019. The excitement Jane Jones* felt on the way to her new job as a website specialist at a Midwestern public university quickly dissipated. By the end of her second week, she […]

I love podcasts. I love motivational stories. And I love supporting female superstars and beginners alike. I became a regular podcast and audiobook listener when I was commuting two+ hours every workday. I loved them so much that I swapped music for podcasts during my workouts and while cleaning. Today, I’m going to share my […]

As communicators, we know what we do is important. But how do we communicate that to others who don’t understand our work? I like to chalk up my obsession with evaluation and metrics to the former head of my graduate program at the University of Southern California, Jerry Swerling. Jerry, known nationwide as a PR […]

Why PR can be the most challenging–yet thrilling–form of communications Although I started in radio broadcasting WAY back in 1995, most of what I was doing at the time was promoting my show without a budget. I joined the local Press Club to network with print journalists who could potentially write about my show and […]

Soft stories during the Olympics are my jam. You know, the backstory NBC produces to show before a star athlete is about to compete: interviews with family, friends and coaches; photos and videos of the athlete practicing and competing growing up; and finally, a chat with the athlete who vividly details what an Olympic victory […]

Picture this: the year is 1998 and after successfully wrapping up my internship, my supervisor hands me a letter of recommendation. Among the typical, “great writer,” “personable” and “hard worker” compliments, was a comment that now, some 20+ years later, stands out: my supervisor commended me for, “…using her own personal internet resources to conduct […]

This post originally appeared on the IABC Heritage Region 2018 Conference blog. Imagine starting at a new job, full of excitement for your future. However, when you arrive, you can’t seem to find your boss, so you have a seat in the waiting area. Five minutes go by and employees hurriedly funnel into work without […]