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the #Commsmom blog

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Why PR can be the most challenging–yet thrilling–form of communications Although I started in radio broadcasting WAY back in 1995, most of what I was doing at the time was promoting my show without a budget. I joined the local Press Club to network with print journalists who could potentially write about my show and […]

Good Morning America appearance

WORK

The Art of PR

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Soft stories during the Olympics are my jam. You know, the backstory NBC produces to show before a star athlete is about to compete: interviews with family, friends and coaches; photos and videos of the athlete practicing and competing growing up; and finally, a chat with the athlete who vividly details what an Olympic victory […]

Kissing a donkey at the Donkey Sanctuary in Ireland

WORK

Storytelling For Success

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Picture this: the year is 1998 and after successfully wrapping up my internship, my supervisor hands me a letter of recommendation. Among the typical, “great writer,” “personable” and “hard worker” compliments, was a comment that now, some 20+ years later, stands out: my supervisor commended me for, “…using her own personal internet resources to conduct […]

Motivate and energize your comms team

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3 Ways to Motivate and Energize Your Communications Team

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This post originally appeared on the IABC Heritage Region 2018 Conference blog. Imagine starting at a new job, full of excitement for your future. However, when you arrive, you can’t seem to find your boss, so you have a seat in the waiting area. Five minutes go by and employees hurriedly funnel into work without […]

To engage staff, you need to properly onboard them.

WORK

Engaging Employees Through Your Onboarding Process: Part 1

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Career coaching clients have said to me, “I’ve heard the ATS machine only likes plain resumes.” Well, that’s sorta true. Here’s my opinion. An Applicant Tracking System, or ATS, is used by companies to help weed out unqualified candidates, which, as a hiring manager, I think is great. It really is frustrating (even aggravating at […]

My resume is not so traditional.

WORK

Why the ATS Doesn’t Scare Me

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Business travel can be fun and exciting. But how should you pack? The first time I was sent on an out-of-town work assignment, I spent six weeks traveling between four major European cities. Sure, it sounds like a dream (and quite frankly, it was), but my 21-year-old self couldn’t figure out how to pack for […]

My trusty WHBM dress is a travel win!

TRAVEL

What I Wore: Travel Edition

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Yes, there are a lot of great website audit tools and monitoring services out there. But I firmly believe there’s nothing quite like a manual website audit. Why? Read on.

WORK

5 Reasons Why You Should Conduct Your Own Website Audit

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The first blog I launched was in 2000. During the world’s best graduate assistantship (I was the coordinator of the International Communications Studies program at the University of Southern California), I had to come up with a way to keep parents updated before and during our six-week traveling class to Europe. A quick reminder: those were the […]

Getting back to blogging basics

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Getting Back to Blogging Basics

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You need to demonstrate HOW you are the best candidate, not just why. I’ve learned a little (okay, A LOT) from reviewing thousands of resumes throughout my career. I’ll tell you what I rarely see: Impact. Value. Basically, what’s in it for me if I hire you? Most of the resumes I’ve seen over the […]

WORK

3 Ways to Make Your Resume Stand Out

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How casual is too casual? Have you ever worked somewhere that Casual Fridays turned into the Sweatpants Showdown? There is such a thing as too casual for Casual Fridays. Here are some ideas on how to enjoy dressing down while still looking polished and professional. Bonus? These outfits transition perfectly to happy hour. Jeans and […]

WORK

Casual Friday: What to Wear

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