Why PR can be the most challenging–yet thrilling–form of communications Although I started in radio broadcasting WAY back in 1995, most of what I was doing at the time was promoting my show without a budget. I joined the local Press Club to network with print journalists who could potentially write about my show and […]

Soft stories during the Olympics are my jam. You know, the backstory NBC produces to show before a star athlete is about to compete: interviews with family, friends and coaches; photos and videos of the athlete practicing and competing growing up; and finally, a chat with the athlete who vividly details what an Olympic victory […]